Ten Marketing Tips for Building Material Suppliers

For every product you sell or service you render, there is a specific market for you. How you can have access to this specific target audience that requires your product or service is a function of marketing. Building material supply is a highly competitive industry, therefore your marketing strategy is what will set you apart from the rest and enable you to become the bestseller. Small businesses have to do the most with the very limited resources available at their disposal. This is why we have made a rich compilation of ten marketing tools that will be highly effective for building material suppliers no matter the scale or location of your business.

Create and Update Your Website

You cannot afford to not have an online presence in a digital age. Everything happens on the internet these days, including buying and selling. You stand a chance of meeting a wider range of customers if you put your business online. Get the help of professional website designers to create and build a website for you or you can simply use easy solutions such as Wix or WordPress. Keep your visitors abreast of situations in your business like the opening and closing hours, newest products available for supply, discounts and freebies, your offline location address, and even reviews from your customers to motivate prospective customers visiting your website.

Utilize Search Engine Optimization (SEO) 

Having contents that are optimized for searches will make your website rank higher on search engines. This means that a more optimized website will appear first when people search for keywords relating to what you do. You would create traffic for your website and convert them to customers eventually if they like what you offer. SEO experts are available to easily help you optimize your website or you could dedicate time to learning how it is done by utilizing various resources available online.

Optimize Your Website for Mobiles

More people search for products and services online quickly using their mobile phones that are always with them. What this implies for your building material supply business is that you need a website that can be viewed easily on mobile devices rather than just desktops or computers alone so as to be found by millions of searchers using phones every nanosecond.

Launch and Update Social Media Business Pages

Create business pages on relevant sites such as Google, Facebook, and Yelp to give you a better online presence and draw you closer to your customers. Update these pages regularly with strong keywords that would redirect people to your page such as “Building materials near me” etc.  Do not leave your pages fallow. Post regularly, be creative with your content and ensure they are engaging enough to keep customers anticipating.

Business Credit Cards

Business credit cards have benefits and limitations, depending on the expenses. With a strong credit score, business credit cards become a possibility, and they have varying interest rates and the potential for points and cashback. While ongoing, small expenses are best-taken care of by a business credit card, larger expenses that grow your business may hurt your credit score by creating a high balance on the card. It is recommended that you use business loans or line of credits for those big-ticket items.

Merchant Cash Advancements

In this form of financing, a business will receive a large lump sum of merchant cash upfront, though this is given against future earnings (based on a percentage of future earnings). While there’s no collateral per se, in construction, contractors can borrow against their monthly income. This is a strong option for rapid access to capital but has high interest and fees, as well as complex contracts. This form of payment may work best in industries that accept credit card payments. 

Equipment Financing

Equipment financing is designed to specifically purchase equipment needed for your construction business. These loans have similar costs and benefits to small business loans but are easier to obtain because approval time is faster and documentation is less. 

All of these options of small business financing can be overwhelming, but with the right form of capital, you can take your construction business to the next level. Learn more about LinqPal construction financing here, and see how we can transform the way you see your business.